Friday, July 27, 2012

Jessica gives an impromptu interview to Shaw TV explaining our Chocolate Ambrosia and introducing our new body care line.

Why "Ambrosia"?

Our chocolate ambrosia is a fluffy, syrupy, moussey, drizzley chocolatey stuff that we sell in jars. Customers often ask us about the name: "What is ambrosia?". . . Well, our chocolatey stuff is very hard to describe because of it's different textures at different temperatures and the diverse ways that it can be used. Originally, we wanted to call it a 'syrup' because it makes a fantastic hot chocolate, but the texture in the jar is more like an icing than a syrup, and it makes a great chocolate spread too! We soon realized that this divine chocolatey something could be used in as many ways as your imagination can dream up: food, drink, or otherwise! So, in the end we named it after the sometimes-food-sometimes-drink of the Olympian gods in Greek mythology, which was called 'ambrosia', suggested by the fact that theobroma, the Latin name of the chocolate genus, translates as 'food of the gods'. There you have it! Really, "Chocolate Ambrosia" just means 'chocolate of infinitely divine possibilities'. Simple, right? ;)

PS. That is Mount Olympus in the picture, for those of you wondering how it fits into this post!